DNA turned into the ultimate personalised gift

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These are being advertised as the customised gift of excellence – canvases bearing patterns based on the recipient’s own genetic fingerprint. Nadia Kerr, owner of DigiGifts in Sydney Australia, saw the idea as a sideline to the company’s main business. This includes creating custom photo albums and digital scrapbook albums. Using a kit provided by the company, customers swab the inside of the lucky recipient’s mouth to collect some cells before sending the swabs back with a description of the style of canvas they desire (size and colour). DNA is then extracted from the cells and analysed to provide the basis for a pattern.

It’s an exclusive gift based on a unique gene profile, it’s a one-off that can never be replicated. The patterns resemble the DNA bar codes seen in genetic fingerprints taken for paternity testing or forensic examination. These patterns correspond to DNA sequences called short tandem repeats, which are unique to each individual. Nadia stresses that the DNA never belongs to the company and is taken in accordance with international legal standards. It is not entered into any databases and is destroyed after three months. She adds that the patterns are not detailed enough to be used for paternity testing and avoids regions of DNA that could reveal a person’s genetic secrets. Click here more details >

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