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How to get indexed by Search Engines?: The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo! operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo’s paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren’t discoverable by automatically following links. Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled. Search Engine auto-submission myth: These websites and tools may be useful to make listing on multiple sites quicker and easier, however they usually submit your website to a heap of sites that would be of no interest or benefit to you what-so-ever. In most cases its usually best to select search engines and directories specifically related to your products and services and manually list on them. Manual listing provides a much more precis listing because you can tailor the information that is displayed per website it is featured on. Websites and tools that say “We will submit you to 1000’s of search engines…” end up including Google, Google Canada, Google Germany and Google for every country they have a site for as well as Yahoo, Yahoo Canada, Yahoo Australia, etc. The problem here is that every Google site uses the same Google database and every Yahoo sites uses the same Yahoo database. Don’t believe me? Go to google.com and look at the very bottom of the page beside their copyright. It says searching 8 billion + pages. Now go to google.de, google.ca, google.com.au, google.co.uk and look in the same place, do you notice something? It’s the same number! It’s the same database! Source: GuestColumnist on www.searchenginejournal.comHow to make sure Search Engines can find and crawl your site: Crawling is how search engine bots discovers new and updated pages to be added to their sites. The crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As a search engine bot visits each these websites, it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the search engines index. Watch a video on why your site may not be performing well in search results and how to get it reconsidered. How can Social Media Websites Help my Listing?: Making sure that your company has an extensive web presence outside of your own website is important. It increases the chances that your prospects will find your company when they are online since there are more web pages that contain information about your company. Websites such as Facebook, MySpace, Twitter, Digg and LinkedIn are great places to create communities of followers that are interested in your products or services. There are hundreds of articles on the internet about how to use many of these websites to your own advantage. Some great twitter SEO tips: http://mashable.com/2009/06/25/twitter-seo-tips/Have you compared your website with your competitors? Though no one wants to keep up with the ‘Jones’ so to speak, it’s always handy to keep an eye on your competitors. Comparing with your opposition allows you to see what they are doing to stand out from the crowd and draw in business. Pay close attention to their website design, wording on their pages, meta tags, title tags and more for ideas. If your looking for ideas outside the box, look beyond your competitors and look at websites of companies that may have nothing to do with your business for alternative ideas. Consider companies like Sony, Dell, Microsoft, HP and Adobe for fancy effects and ideas that grab your attention online. Obviously you would need to tailor your website designs and ideas to your target market and consider your budget when wanting some sort of fancy feature. Useful Website Tools: Google Analytics Google Analyics provide rich insights into your website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more. Google Analytics is free to everyone, whether you are an advertiser, publisher, or site owner. http://www.google.com/analytics/Google’s Webmaster Tools Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google. To get started, simply add and verify your site and you’ll start to see information right away. http://www.google.com/webmasters/tools/Website Grader Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective. http://www.websitegrader.comPersonalised Website Evaluation Get a personalized website evaluation which details areas you need to improve, analysis of your website pages, comparison of similar websites, useful resources and much more. http://www.digigifts.com.au/Cart/products.asp?id=2161&search=1Website Analyzer Free web site speed test to improve website performance. This calculates the page size, composition, and download time. Based on these page characteristics the script then offers advice on how to improve page load time. The script incorporates the latest best practices from Website Optimization Secrets, web page size guidelines and trends, and web site optimization techniques into its recommendations. http://www.websiteoptimization.com/services/analyze/ShareThis ShareThis is a quick Email Sharing, SMS, AIM, Social Networking and Social Bookmarking tool that helps you share content from blogs and other websites to your contacts. http://www.sharethis.com Website Packages (personalised to your needs)If you would like a new website design for your existing website with all the required bells and whistles discussed above, then this is where you should look next. Alternatively if you don’t yet have a website for your business, then you should look here for all the help you need. Domain names, domain emails, website design for small or large companies, website optimisation and much more all included in ready made website packages. Coming Soon!
Mothers Day is a single day designed to help us all take a moment to appreciate the hard work our mothers have done raising us. Mothers Day let’s us take time out of our busy schedules and spend it with our mother. Every woman loves being spoilt, whether it with lots of love or thoughtful gifts. Therefore why not consider some of the unique gifts available at DigiGifts.com.au. Our personalized novels are a great way to let mum live out a romantic fantasy with her husband or a celebrity she has always loved. Provide her name, date of birth, eye colour, favourite flowers, favourite perfume, pet names, and much more to make it truly personal. Our personalized bracelets are also very popular with mums. Allowing them to share up to six photos of their loved ones. Some mothers may also like our new personalized photo lamps which is a great way to show off those special memories in the lounge room, bedroom, hallway or anywhere else that needs brightening up. “Woman, including celebrities like Christina Applegate and Minnie Driver, are now hosting purse parties the way their mothers did with candles and Tupperware. The result is that mothers who used to have tote around wallets full of photos now happily swap them for a photo bag and pet lovers no longer need to wait to be asked before showing off Muffy or Rex.” Sourced from Chicago Tribune. Stylish bags ensure loved ones stay close, and memories remain vivid. Hand made with quality fabric (canvas, polyester or geniune leather) & superb image reproduction. What a great gift idea for mothers to show off their family to all their friends. Go on, treat your mother to a special gift. Make it personal.