Holiday shoppers continue to shift purchases online for convenience, but competitive pricing is more important this year than last, according to Neilsen Online. New York, NY – November 19, 2008 – Nielsen Online, a service of the Nielsen Company, today announced that consumers will continue to shift their gift buying online this holiday season, citing convenience, time saving and price among the primary reasons for shopping on the Web. With the current economic downturn, there is an increased focus on price this year, with 53 percent of consumers citing price as a reason to buy online, compared with 46 percent last year. Interestingly, though, consumers continue to trump convenience more than price as the primary value of the channel, with 76 percent of consumers citing the ability to shop 24 hours a day and 74 percent citing time saving for why they shop online. These results are from a Nielsen Online pre-holiday survey intended to gauge online consumers’ holiday shopping plans for 2008. The online survey was fielded from November 6-11 among approximately 1,300 online shoppers in the U.S. who did holiday shopping online last year and/or planned to do so this year. Holiday Gift Dollar Shifting Online Survey results indicate that holiday gift budgets are shifting online. Respondents said that they would spend an increased percent of their holiday shopping budget online, an average of 41 percent compared to 39 percent last year. And more respondents indicated that they would spend the majority of their holiday gift budgets online, up to 36 percent from 32 percent a year ago. Source: www.nielsen-online.com “Online retail spending increase in March 2009 compared to February 2009 (month over month) according to Coremetrics, a provider of online marketing and business optimization solutions. Consumers who shopped online in March purchased nearly 12 per cent more items compared to the previous month, while the average dollar value increased by more than four per cent, suggesting that not only were consumers buying more items online, they were actually spending more money on average than they had just the month before.” More and more consumers these days are being more thoughtful about where they spend their money. Instead of purchasing products in large department stores, they are now finding bargins online in Online Auctions, Online Discounts Stores and going direct to the manufacturers. Source: www.retailbiz.com.au Many business owners are now seeing the need to have an online prescence. With online shopping trends continuing to increase despite the ecconomical downturn, its a great place for companies to boost sales again. Companies such as DigiGifts.com.au, RedBalloonDays.com.au, StrawberryNet.com, RosesOnly.com.au, YellowDuckOnline.com.au, to name a few; only have online stores and are reaping the benefits.